Matt Russell

Founder - Director

Pure Edge is not just a job to Matt, it is his passion.

Coming from the world of competitive sport (Swimming, Rowing, Triathlon, and Mountain Biking) it was clear for Matt to see the importance of nutritional products. Products that increased energy, supported repair, and facilitated recovery – all in a natural and nutritious way.

Pure Edge evolved out of Matt’s first-hand experience in sport, but it was also driven by a desire to see people of all ages have access to high quality natural and organic nutrition that is supportive of their general health and encourages them to enjoy more active lifestyles.

Matt and the team at Pure Edge are committed to sourcing only the best natural and organic ingredients, which are then used in formulations that are safe whilst still helping you achieve your performance goals.


Rebecca Hay

Consulting Sports Nutritionist

Rebecca is an Accredited Practising Dietitian, Accredited Sports Dietitian and Nutrition Consultant. She has a great deal of experience across a variety of areas in both clinical dietetics and private industry. She started her career in a clinical role in a hospital setting and moved on to research and private industry. She has worked with pharmaceutical and food companies and has worked in her own private practice for 10 years.

Areas of specialty for Rebecca include weight management, IBS and food intolerance. She has a particular interest and expertise in sports nutrition and has worked extensively in the sports of: road and mountain biking , triathlon, endurance running, adventure racing, sailing, rugby union and rubgy league. Rebecca works regularly with junior, elite and masters athletes and enjoys helping them to achieve their goals and in many cases complete the event of their dreams.


  • Bachelor of Science  (Australian National University)
  • Masters in Nutrition and Dietetics (Sydney University)
  • Sports Dietitians Australia Sports Nutrition Course
  • ISAK Level 1 Anthropometry
  • Accredited Sports Dietitian
  • Accredited Practising Dietitian

Professional experience

  • Cycling NSW
  • NSWIS Service Provider
  • Australian Defence Force
  • Consulting, presentations and workshops for sporting clubs, personal trainers, rowing clubs and gyms.

Accredited practicing dietitian

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Formulation and Production Partner

Phyto-Therapy is a privately owned Australian company based in Sydney. Established in 2005, Phyto-Therapy supplies quality ingredients to the food, beverage, and complementary medicine industry.

Phyto-Therapy excels at vertical integration throughout the supply chain. This includes ingredients, formulations, and manufacture for private labels in Australia and New Zealand.

Pure Edge and Phyto-Therapy make a great partnership, as both companies are passionate about all things ‘organic & natural’. The Phyto team provide Pure Edge with first class technical and formulation advice, alongside support throughout the development process.

Phyto-Therapy has earned a trusted reputation for providing high quality Functional Food Ingredients and Products, and holds an Organic Processing License with Australian Certified Organic (ACO). ACO conducts audits every year to ensure the very highest standards are maintained.

The suppliers that Phyto-Therapy partner with both in Australia and overseas exceed the highest standards in manufacturing and environmental controls.

Pure Edge works with the best to make sure we offer the best products to our customers.

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